---
title: "SaaS Backwards Episode 72: Developing a scrappy go-to-market attitude with Insightly’s CMO Chip House"
description: Welcome to episode seventy-two of the SaaS Backwards podcast with Chip House, CMO at Insightly, where he discussed role of customer success in marketing, leveraging AI, and solving the attribution problem
---

[SaaS Backwards Podcast ](https://podcast.austinlawrence.com)

# [SaaS Backwards Episode 72: Developing a scrappy go-to-market attitude with Insightly’s CMO Chip House](https://podcast.austinlawrence.com/developing-a-scrappy-go-to-market-attitude)

 Written by [Jason Myers](https://podcast.austinlawrence.com/author/jason-myers) | Jun 16, 2023 6:01:32 PM

*Welcome to episode seventy-two of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. *

*You can listen to the full episode directly below via Spotify, or visit SaaS Backwards on Buzzsprout or wherever you listen to podcasts.*

 

Chip House has had a long career in SaaS with companies such as ExactTarget, Salesforce, and SharpSpring. 

Now as the CMO at [Insightly](https://www.insightly.com/), we caught up with Chip at the Ascent Conference in San Francisco and got him to share his experiences with all things B2B marketing, including:

- Product-market fit
- The role of customer success in marketing
- Leveraging AI, and 
- Solving the attribution problem. 

**Other resources to check out:**

[Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publish a yearly report about how B2B buyer behavior is changing.](https://blog.austinlawrence.com/blog/leveraging-the-buyers-voice-to-increase-saas-sales-engagement)

[The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.](https://blog.austinlawrence.com/blog/the-lead-gen-mistake-i-guarantee-youre-making)

[And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. *Valued at $20K in free consulting*](https://info.austinlawrence.com/free-content-audit)

[View full post](https://podcast.austinlawrence.com/developing-a-scrappy-go-to-market-attitude)

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