---
title: "SaaS Backwards Episode 68: Key to marketing success: owning a pipeline number, with Fractional CMO Andrew Bolis"
description: Welcome to episode sixty-eight of the SaaS Backwards podcast with Fractional CMO Andrew Bolis, where he gets into the perks of a fractional CMO and how SaaS companies can benefit from different CMOs for different goals.
---

[SaaS Backwards Podcast ](https://podcast.austinlawrence.com)

# [SaaS Backwards Episode 68: Key to marketing success: owning a pipeline number, with Fractional CMO Andrew Bolis](https://podcast.austinlawrence.com/key-to-marketing-success-owning-a-pipeline-number)

 Written by [Jason Myers](https://podcast.austinlawrence.com/author/jason-myers) | May 26, 2023 3:43:23 PM

*Welcome to episode sixty-eight of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. *

*You can listen to the full episode directly below via Spotify, or visit SaaS Backwards on Buzzsprout or wherever you listen to podcasts.*

 

 

In this episode, fractional CMO Andrew Bolis shares how owning a pipeline number and being responsible for specific revenue-related targets not only helps sales and marketing teams work towards common goals, but also provides leverage in conversations with the CFO. 

Other Key Insights from this episode include: 

- Bringing in the right fractional CMO for your situation.
- Working with agencies to fill in skill gaps and drive faster results.
- Justifying marketing expenses with the C-suite.

**Other resources to check out:**

[Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publish a yearly report about how B2B buyer behavior is changing.](https://blog.austinlawrence.com/blog/leveraging-the-buyers-voice-to-increase-saas-sales-engagement)

[The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.](https://blog.austinlawrence.com/blog/the-lead-gen-mistake-i-guarantee-youre-making)

[And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. *Valued at $20K in free consulting*.](https://info.austinlawrence.com/free-content-audit)

[View full post](https://podcast.austinlawrence.com/key-to-marketing-success-owning-a-pipeline-number)

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