SaaS Backwards Episode 166 - Rethinking SaaS Go-to-Market in the Age of AI

Guest: Jim Curry, CoFounder at BuildGroup

Is AI really transforming your SaaS business—or just adding noise?

In this week’s episode, Jim Curry, co-founder of BuildGroup and former Rackspace exec, discusses how AI is transforming both the products and operations of SaaS businesses—and why most companies are missing the opportunity.

Jim shares how BuildGroup's operator-first, long-term approach to investing gives them an edge when helping SaaS companies scale, especially in today’s AI-first environment. He explains why AI should be seen as an infrastructure wave (not just a flashy product feature), and how CROs and CMOs can practically apply it to go-to-market execution.

We cover:

• Why AI gives incumbents an advantage (if they act fast)
• How to use AI to reduce CAC and improve GTM speed
• Where traditional SaaS GTM playbooks break down in an AI-native world
• Why demos and SDR workflows are ripe for automation
• How BuildGroup partners deeply with founders post-investment

If you're a SaaS executive thinking about where to apply AI for real impact—without waiting for a full replatform—this conversation is packed with insight.

Watch the episode video here.

Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.

The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.

And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting