---
title: "SaaS Backwards Episode 189 - SaaS in the AI Agent Era: Org Chart For Your Agents"
description: Discover how AI agents are reshaping SaaS marketing, enhancing productivity, and driving revenue growth while reducing operational costs. Learn actionable insights from industry leaders.
---

[SaaS Backwards Podcast ](https://podcast.austinlawrence.com)

# [SaaS Backwards Episode 189 - SaaS in the AI Agent Era: Org Chart For Your Agents](https://podcast.austinlawrence.com/saas-backwards-episode-189-saas-in-the-ai-agent-era-org-chart-for-your-agents)

 Written by [Rachel Krate](https://podcast.austinlawrence.com/author/rachel-krate) | Feb 27, 2026 5:59:59 PM

## How AI Agents Are Transforming B2B SaaS Go-to-Market and Operating Leverage

Guest: David Gabriel, VP of Marketing at Rhumbix

 

In this episode of *SaaS Backwards*, David Gabriel, VP of Marketing at [Rhumbix](http://rhumbix.com), explains how he rebuilt his marketing organization to be 80% AI-enabled. Rather than hiring traditionally for product marketing and outbound roles, David designed an agent-led infrastructure that executes repeatable go-to-market motions at scale.

He shares:

- How AI agents can augment product marketing, BDR, RevOps, and content functions
- Why outbound became the strategic pivot from inbound dependency
- The discipline required to build repeatable GTM processes before layering in AI
- How margin expansion and Rule of 40 performance are directly tied to AI productivity
- Why the future of SaaS may be “headless” — software built for agents, not humans

For B2B SaaS executives navigating budget pressure, board expectations, and rising performance standards, this episode provides a practical roadmap for increasing revenue while reducing operational drag.

Prefer to watch the episode? [Check out this episode's video here](https://youtu.be/MlERZ_xh1dE). 

Other resources to check out:

[Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.](https://blog.austinlawrence.com/blog/leveraging-the-buyers-voice-to-increase-saas-sales-engagement)

[The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.](https://blog.austinlawrence.com/blog/the-lead-gen-mistake-i-guarantee-youre-making)

[And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. *Valued at $20K in free consulting*](https://info.austinlawrence.com/free-content-audit)

[View full post](https://podcast.austinlawrence.com/saas-backwards-episode-189-saas-in-the-ai-agent-era-org-chart-for-your-agents)

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