SaaS Backwards Episode 164 - Voice, AI & the Future of SaaS: Productivity, Innovation, and Risk

Guests: Ken Lempit, James Ollerenshaw, and Rob Curtis

Voice is the new frontier in SaaS — but are we ready for the implications?

In the third episode of our AI Series, Ken Lempit is joined again by James Ollerenshaw and Rob Curtis to explore how voice and AI are colliding to transform the way B2B SaaS companies operate — from the way products are built and sold to how customers are supported.

We dive into:

• The shift to voice-first interfaces and its implications for product design
• Real-world use cases in sales, customer service, compliance, and manufacturing
• Why voice as a data source may be more valuable than voice as an interface
• How voice AI can unlock productivity gains — and which roles are at risk
• The compliance, privacy, and cultural risks of voice-powered surveillance
• Predictions on headless SaaS, ambient computing, and the next big AI disruption

This conversation goes longer than our typical episodes, but trust us — it’s worth every minute. Stick around for smart insights, practical frameworks, and some provocative predictions that CROs, CMOs, and SaaS builders shouldn’t miss.

📢 Learn more about Rob’s venture at standuphiro.com

Watch the episode video here.

Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.

The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.

And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting