---
title: "SaaS Backwards Episode 75: Preparing for the war of founding a SaaS with Guy Benjamin, CEO and co-founder of Healthee"
description: Welcome to episode seventy-five of the SaaS Backwards podcast withwith Guy Benjamin, CEO and co-founder of Healthee where he discusses his unusual career path that lead to founding SaaS focused on creating an easy way to navigate health benefits.
---

[SaaS Backwards Podcast ](https://podcast.austinlawrence.com)

# [SaaS Backwards Episode 75: Preparing for the war of founding a SaaS with Guy Benjamin, CEO and co-founder of Healthee](https://podcast.austinlawrence.com/preparing-for-the-war-of-founding-a-saas-with-guy-benjamin-ceo-and-co-founder-of-healthee)

 Written by [Jason Myers](https://podcast.austinlawrence.com/author/jason-myers) | Jun 30, 2023 5:29:31 PM

*Welcome to episode seventy-five of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. *

*You can listen to the full episode directly below via Spotify, or visit SaaS Backwards on Buzzsprout or wherever you listen to podcasts.*

  

Does anyone really understand their health benefits? 

Most of us have experienced going to HR with a benefits question, only to be redirected to a call center just to sit on hold and *maybe* get answers.

Guy Benjamin, CEO and co-founder of [Healthee](https://healthee.co/), developed a way to simplify this age-old problem with a platform that lets employees easily navigate their health and wellness benefits, and even helps choose the best plan for them.

In just two years, Healthee has managed to raise $26 million dollars. But it hasn’t been simple or easy. Benjamin declares that starting Healthee has been his toughest challenge yet - even more challenging his prior experience as an Israeli fighter pilot. 

He shares his experience as a founder, and other key takeaways including:

- The perks of outsourcing the R&D team from Israel (and spoiler, they are not all financial)
- How AI boosts customer experience and gives key insights to employers
- Hiring the right experts to fill in your knowledge gaps
- Finding the champion in the organization you’re selling to - in this case it’s HR

**Other resources to check out:**

[Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publish a yearly report about how B2B buyer behavior is changing.](https://blog.austinlawrence.com/blog/leveraging-the-buyers-voice-to-increase-saas-sales-engagement)

[The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.](https://blog.austinlawrence.com/blog/the-lead-gen-mistake-i-guarantee-youre-making)

[And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. *Valued at $20K in free consulting*](https://info.austinlawrence.com/free-content-audit)

[View full post](https://podcast.austinlawrence.com/preparing-for-the-war-of-founding-a-saas-with-guy-benjamin-ceo-and-co-founder-of-healthee)

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