Podcast

Guest: Ken Lempit, President & Chief Business Builder at Austin Lawrence Group

Guest: Steve Brothers, CEO of Splashmetrics

Guest: Beth McHugh, Fractional Product Leader

Guest: Bob Moesta, Author of “Demand-Side Sales 101” 

Guest: Peter Cohan, Author of “Great Demo!” 

Guest: Randy Likas, Head of North America Go-to-Market at Nektar

Guest: Isabelle Papoulias, Fractional GTM & Business Operations Executive

Guest: Warren Zenna, Founder of The CRO Collective

Pricing and packaging can either bog down your go-to-market engine or fuel it to peak performance.

Gifting can be a powerful outbound strategy that captures attention far more effectively than an email.