SaaS Backwards

Podcast

We interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. These deep conversations focus on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today.Moderated by Ken Lempit, Austin Lawrence Group's president and chief business builder. Ken has more than 30 years of experience helping software companies to grow and their founders to achieve their visions.

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Nov 21, 2025

SaaS Backwards Episode 181 - How Fast-Growing SaaS Companies Are Modernizing Their Revenue Stack

Guest: Mark Walker, CEO at Nue.io

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Rachel Krate
Oct 31, 2025

SaaS Backwards Episode 180 - Your SaaS Buyer Doesn’t Need Convincing—They Need Confidence

Guest: Brent Adamson, Co-Author of The Framemaking Sale & Co-Founder of A to B Insight

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Rachel Krate
Oct 17, 2025

SaaS Backwards Episode 179 - The Smart SaaS Funding Path No One Talks About

Guest: Melanie Nabar, Vice President at Volition Capital

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Rachel Krate
Oct 3, 2025

SaaS Backwards Episode 178 - Why SaaS Founders Give Up Too Much Too Soon

Guest: Rob Belcher, Managing Director at SaaS Capital

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Rachel Krate
Sep 5, 2025

SaaS Backwards Episode 177 - Why “Book a Demo” Is Killing SaaS Growth

Guest: Braydan Young, Co-Founder and CEO at SlashExperts

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Rachel Krate
Aug 8, 2025

SaaS Backwards Episode 176 - Your $1M+ Media Budget Deserves Better

Guest: Courtney Hiller, Founder of All Points Agency

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Rachel Krate
Aug 1, 2025

SaaS Backwards Episode 175 - Beyond Copy: How AI Powers the Next Generation of SaaS Growth

Guest: Hikari Senju, Founder & CEO at Omneky

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Rachel Krate
Jul 25, 2025

SaaS Backwards Episode 174 - How This AI SaaS Landed 70 Customers—Fast

Guest: Adir Ben-Yehuda, CEO at Autonomy AI

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Rachel Krate
Jul 18, 2025

SaaS Backwards Episode 173 - AI, RFPs, and the Real Path to Sustainable SaaS Growth

Guest: Ray Meiring, Co-Founder & CEO at QorusDocs

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Rachel Krate
Jul 11, 2025

SaaS Backwards Episode 172 - Why “Founder-Market Fit” Should Guide Your AI Go-to-Market Strategy

Guest: Sammy Greenwall, Founder of Henry.ai

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Jason Myers
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