Podcast

Guest: Ken Lempit, President & Chief Business Builder at Austin Lawrence Group

Guest: Steve Brothers, CEO of Splashmetrics

Guest: Beth McHugh, Fractional Product Leader

Guest: Bob Moesta, Author of “Demand-Side Sales 101” 

Guest: Peter Cohan, Author of “Great Demo!” 

Guest: Isabelle Papoulias, Fractional GTM & Business Operations Executive

Guest: Warren Zenna, Founder of The CRO Collective

We often emphasize the importance of understanding what’s being talked about in sales conversations to shape content strategy and tell unique, compelling stories.

The ability to leverage data and prioritize sales and marketing efforts is essential to the success of enterprises with broad addressable markets.

Consolidating sales and marketing into the office of the CRO might be a controversial topic, but it can be healthy for demand and sales functions to become enmeshed.