---
title: "SaaS Backwards Episode 175 - Beyond Copy: How AI Powers the Next Generation of SaaS Growth"
description: Expert insights and best practices for building and growing SaaS businesses through strategic marketing, AI-powered ads, and data-driven methodologies.
---

[SaaS Backwards Podcast ](https://podcast.austinlawrence.com)

# [SaaS Backwards Episode 175 - Beyond Copy: How AI Powers the Next Generation of SaaS Growth](https://podcast.austinlawrence.com/saas-backwards-episode-175-beyond-copy-how-ai-powers-the-next-generation-of-saas-growth)

 Written by [Rachel Krate](https://podcast.austinlawrence.com/author/rachel-krate) | Aug 1, 2025 7:37:17 PM

Guest: Hikari Senju, Founder & CEO at Omneky

AI isn’t just generating ad copy—it’s reshaping the entire performance marketing playbook for B2B SaaS.

In this episode, Hikari Senju, founder and CEO of [Omneky](http://www.omneky.com/), shares how the platform evolved from an enterprise solution to a self-serve powerhouse—and why smart creative strategy matters more than big budgets.

**Key insights from this episode:**

- Why brute-force creative testing consistently outperforms guesswork
- How ad performance data can directly inform GTM messaging
- Why brand inconsistency across platforms kills trust and conversion
- How AI-powered ads are becoming core to revenue strategy

If you’re a B2B SaaS CMO or CRO looking to improve ROAS, scale faster with fewer resources, or make AI actually work for your GTM team, this episode is a must-listen.

[Watch the video here](https://youtu.be/-hJxV2_IQO0).

Other resources to check out:

[Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.](https://blog.austinlawrence.com/blog/leveraging-the-buyers-voice-to-increase-saas-sales-engagement)

[The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.](https://blog.austinlawrence.com/blog/the-lead-gen-mistake-i-guarantee-youre-making)

[And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. *Valued at $20K in free consulting*](https://info.austinlawrence.com/free-content-audit)

[View full post](https://podcast.austinlawrence.com/saas-backwards-episode-175-beyond-copy-how-ai-powers-the-next-generation-of-saas-growth)

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