SaaS Backwards Episode 175 - Beyond Copy: How AI Powers the Next Generation of SaaS Growth

Guest: Hikari Senju, Founder & CEO at Omneky

AI isn’t just generating ad copy—it’s reshaping the entire performance marketing playbook for B2B SaaS.

In this episode, Hikari Senju, founder and CEO of Omneky, shares how the platform evolved from an enterprise solution to a self-serve powerhouse—and why smart creative strategy matters more than big budgets.

Key insights from this episode:

• Why brute-force creative testing consistently outperforms guesswork
• How ad performance data can directly inform GTM messaging
• Why brand inconsistency across platforms kills trust and conversion
• How AI-powered ads are becoming core to revenue strategy

If you’re a B2B SaaS CMO or CRO looking to improve ROAS, scale faster with fewer resources, or make AI actually work for your GTM team, this episode is a must-listen.

Watch the video here.

Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.

The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.

And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting