Jun 13, 2025
SaaS Backwards Episode 169 - Reviving Inbound: Why Your SaaS GTM Needs a Buyer-Centric Reboot
Guest: Google’s NotebookLM
Guest: Google’s NotebookLM
Guest: Eli Portnoy, Founder & CEO at BackEngine
Guest: Ayse Guvencer, Fractional SaaS CMO & GTM Executive
Guest: Jim Curry, CoFounder at BuildGroup
Guests: Ken Lempit, James Ollerenshaw, and Rob Curtis
Guests: Ken Lempit, James Ollerenshaw, and Rob Curtis
Guest: Sjoerd Handgraaf, Chief Marketing Officer at Sharetribe
Guests: Ken Lempit, James Ollerenshaw, & Rob Curtis
Guest: Guy Rubin, Founder & CEO at Ebsta
Guest: Srikrishnan Ganesan, Co-Founder & CEO of Rocketlane