SaaS Backwards

Podcast

We interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. These deep conversations focus on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today.Moderated by Ken Lempit, Austin Lawrence Group's president and chief business builder. Ken has more than 30 years of experience helping software companies to grow and their founders to achieve their visions.

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Aug 8, 2025

SaaS Backwards Episode 176 - Your $1M+ Media Budget Deserves Better

Guest: Courtney Hiller, Founder of All Points Agency

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Rachel Krate
Aug 1, 2025

SaaS Backwards Episode 175 - Beyond Copy: How AI Powers the Next Generation of SaaS Growth

Guest: Hikari Senju, Founder & CEO at Omneky

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Rachel Krate
Jul 25, 2025

SaaS Backwards Episode 174 - How This AI SaaS Landed 70 Customers—Fast

Guest: Adir Ben-Yehuda, CEO at Autonomy AI

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Rachel Krate
Jul 18, 2025

SaaS Backwards Episode 173 - AI, RFPs, and the Real Path to Sustainable SaaS Growth

Guest: Ray Meiring, Co-Founder & CEO at QorusDocs

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Rachel Krate
Jul 4, 2025

SaaS Backwards Episode 171 - Why the SaaS Journey Doesn’t End at Checkout

Guests: Ken Rapp (Co-Founder & CEO) and Emily Lagasse (VP of Marketing) of Bluestream

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Rachel Krate
Jun 13, 2025

SaaS Backwards Episode 169 - Reviving Inbound: Why Your SaaS GTM Needs a Buyer-Centric Reboot

Guest: Google’s NotebookLM

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Rachel Krate
May 30, 2025

SaaS Backwards Episode 168 - How Gen AI Is Rewiring B2B SaaS Feedback

Guest: Eli Portnoy, Founder & CEO at BackEngine

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Rachel Krate
May 23, 2025

SaaS Backwards Episode 167 - How AI Is Changing the B2B SaaS Search and Buyer Journey

Guest: Ayse Guvencer, Fractional SaaS CMO & GTM Executive

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Rachel Krate
May 16, 2025

SaaS Backwards Episode 166 - Rethinking SaaS Go-to-Market in the Age of AI

Guest: Jim Curry, CoFounder at BuildGroup

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Rachel Krate
May 2, 2025

SaaS Backwards Episode 164 - Voice, AI & the Future of SaaS: Productivity, Innovation, and Risk

Guests: Ken Lempit, James Ollerenshaw, and Rob Curtis

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Rachel Krate
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