SaaS Backwards

Podcast

We interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. These deep conversations focus on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today.Moderated by Ken Lempit, Austin Lawrence Group's president and chief business builder. Ken has more than 30 years of experience helping software companies to grow and their founders to achieve their visions.

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May 2, 2025

SaaS Backwards Episode 164 - Voice, AI & the Future of SaaS: Productivity, Innovation, and Risk

Guests: Ken Lempit, James Ollerenshaw, and Rob Curtis

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Rachel Krate
Apr 25, 2025

SaaS Backwards Episode 163 - Is Your SaaS Ready for the Agentic AI Era?

Guests: Ken Lempit, James Ollerenshaw, and Rob Curtis

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Rachel Krate
Apr 17, 2025

SaaS Backwards Episode 162 - What Most SaaS Teams Get Wrong About Growth

Guest: Sjoerd Handgraaf, Chief Marketing Officer at Sharetribe

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Rachel Krate
Apr 4, 2025

SaaS Backwards Episode 160 - AI Is Rewriting the SaaS Playbook—Are You Ready?

Guests: Ken Lempit, James Ollerenshaw, & Rob Curtis

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Rachel Krate
Mar 28, 2025

SaaS Backwards Episode 159 - Why Full-Cycle Reps Are Beating Your SDRs

Guest: Guy Rubin, Founder & CEO at Ebsta

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Rachel Krate
Mar 14, 2025

SaaS Backwards Episode 158 - 97% of SaaS Churn at First Opportunity is Decided in the First 90 Days—Onboarding Is the Key

Guest: Srikrishnan Ganesan, Co-Founder & CEO of Rocketlane

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Rachel Krate
Mar 7, 2025

SaaS Backwards Episode 157 - AI is Reshaping B2B Marketing—Are You Ready?

Guest: Christina Richards, Fractional CMO & Author of Rise of the AI-Powered CMO

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Rachel Krate
Feb 28, 2025

SaaS Backwards Episode 156 - Why Traditional Sales Prospecting is Broken (And What to Do Instead)

Guest: Zach Wright, Co-Founder & CRO of Syft AI

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Rachel Krate
Dec 6, 2024

SaaS Backwards Episode 145 - The Death of the MQL: A New Playbook for SaaS CROs

Guest: Randy Likas, Head of North America Go-to-Market at Nektar

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Rachel Krate
Nov 15, 2024

SaaS Backwards Episode 142 - Why SaaS Pricing and Packaging Matters More Than You Think - with Dan Balcauski, Founder & Chief Pricing Officer at Product Tranquility

Pricing and packaging can either bog down your go-to-market engine or fuel it to peak performance.

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Rachel Krate
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