Guest: Guy Rubin, Founder & CEO at Ebsta
Guest: Zach Wright, Co-Founder & CRO of Syft AI
Pricing and packaging can either bog down your go-to-market engine or fuel it to peak performance.
Gifting can be a powerful outbound strategy that captures attention far more effectively than an email.
Building meaningful connections with individuals using different channels can be more effective than running an ABM program that only provides a shallow understanding of what’s happening within an account.
