SaaS Backwards

Podcast

We interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. These deep conversations focus on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today.Moderated by Ken Lempit, Austin Lawrence Group's president and chief business builder. Ken has more than 30 years of experience helping software companies to grow and their founders to achieve their visions.

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Jun 13, 2025

SaaS Backwards Episode 169 - Reviving Inbound: Why Your SaaS GTM Needs a Buyer-Centric Reboot

Guest: Google’s NotebookLM

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Rachel Krate
May 30, 2025

SaaS Backwards Episode 168 - How Gen AI Is Rewiring B2B SaaS Feedback

Guest: Eli Portnoy, Founder & CEO at BackEngine

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Rachel Krate
May 23, 2025

SaaS Backwards Episode 167 - How AI Is Changing the B2B SaaS Search and Buyer Journey

Guest: Ayse Guvencer, Fractional SaaS CMO & GTM Executive

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Rachel Krate
May 16, 2025

SaaS Backwards Episode 166 - Rethinking SaaS Go-to-Market in the Age of AI

Guest: Jim Curry, CoFounder at BuildGroup

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Rachel Krate
May 2, 2025

SaaS Backwards Episode 164 - Voice, AI & the Future of SaaS: Productivity, Innovation, and Risk

Guests: Ken Lempit, James Ollerenshaw, and Rob Curtis

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Rachel Krate
Apr 25, 2025

SaaS Backwards Episode 163 - Is Your SaaS Ready for the Agentic AI Era?

Guests: Ken Lempit, James Ollerenshaw, and Rob Curtis

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Rachel Krate
Apr 17, 2025

SaaS Backwards Episode 162 - What Most SaaS Teams Get Wrong About Growth

Guest: Sjoerd Handgraaf, Chief Marketing Officer at Sharetribe

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Rachel Krate
Apr 4, 2025

SaaS Backwards Episode 160 - AI Is Rewriting the SaaS Playbook—Are You Ready?

Guests: Ken Lempit, James Ollerenshaw, & Rob Curtis

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Rachel Krate
Mar 28, 2025

SaaS Backwards Episode 159 - Why Full-Cycle Reps Are Beating Your SDRs

Guest: Guy Rubin, Founder & CEO at Ebsta

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Rachel Krate
Mar 14, 2025

SaaS Backwards Episode 158 - 97% of SaaS Churn at First Opportunity is Decided in the First 90 Days—Onboarding Is the Key

Guest: Srikrishnan Ganesan, Co-Founder & CEO of Rocketlane

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Rachel Krate
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