---
title: "SaaS Backwards Episode 49: The single thing SaaS companies must get right for growth"
description: Welcome to episode forty-nine of the SaaS Backwards podcast with Michael Bertoni, founder and CEO of PhillyTech
---

[SaaS Backwards Podcast ](https://podcast.austinlawrence.com)

# [SaaS Backwards Episode 49: The single thing SaaS companies must get right for growth](https://podcast.austinlawrence.com/the-single-thing-saas-companies-must-get-right-for-growth)

 Written by [Jason Myers](https://podcast.austinlawrence.com/author/jason-myers) | Dec 30, 2022 1:00:00 PM

*Welcome to episode forty-nine of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. *

*You can listen to the full episode directly below via Spotify, or visit SaaS Backwards on Buzzsprout or wherever you listen to podcasts.*

 

 

If you want to make good on the promises you made to investors and grow the company the single most important thing the C-suite needs to get right is hiring.

That’s why we spoke with Michael Bertoni, CEO of [PhillyTech.co](https://www.phillytech.co/)—a hiring agency dedicated to SaaS. 

Most startups have no idea how to hire people and build high-performing teams. They think they can do themselves and find out quickly where the mines are buried. 

With a background in sales and lead generation, Bertoni has developed a method that is 100 steps deep. They’re hunting talent by hyper-targeting, and that specialization, combined with his prowess for lead generation, is what makes them so successful. 

In this episode, Bertoni shares some of the ingredients to his secret sauce including:

- Finding SaaS specialized help that understand how the business operates and the roles and responsibilities required
- Must focus on hypertargeting – much like Account Based Marketing (ABM)
- How to optimize the hiring process and provide the candidate a great experience
- Why the best candidates aren’t on the market, and how to attract them.

[View full post](https://podcast.austinlawrence.com/the-single-thing-saas-companies-must-get-right-for-growth)

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