Guest: Adir Ben-Yehuda, CEO at Autonomy AI
The go-to-market playbook for AI SaaS is being rewritten in real-time, and those who cling to old models risk being left behind.
In this episode, Adir Ben-Yehuda, founder and CEO of Autonomy AI, joins host Ken Lempit to share how his team went from zero to 70 customers in months by ditching outdated frameworks and building a brand buyers can trust.
We unpack:
✅ Why “Crossing the Chasm” no longer applies in the age of ChatGPT
✅ How brand marketing now beats lead gen in AI go-to-market
✅ What it really takes to convert skeptical enterprise buyers
✅ The shift from SEO to “share of response” in AI search platforms
✅ Why every SaaS GTM leader must become an orchestrator—not just a doer
Adir also breaks down the sales motion that helped Autonomy scale so quickly—and shares how his team leverages live demos and social proof to close deals in a single call.
If you’re a B2B SaaS CMO or CRO navigating AI adoption, rethinking pipeline strategy, or looking for a more effective way to win technical buyers, this episode is your cheat code.
Other resources to check out:
Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.
The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.
And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting