SaaS Backwards

Podcast

We interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. These deep conversations focus on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today.Moderated by Ken Lempit, Austin Lawrence Group's president and chief business builder. Ken has more than 30 years of experience helping software companies to grow and their founders to achieve their visions.

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SaaS Backwards Episode 22: A Half-hour Master Class in SaaS Marketing with Jay Gaines, Head of Marketing at AgentSync

Welcome to episode twenty-two of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 21: Gaining CEO Alignment for the Turnaround: PathFactory COO on Being a Change Agent in the Number Two Role.

Welcome to episode twenty-one of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 20: The Perils of Being a One-Woman Army (Marketing is a Team Sport)

Welcome to episode twenty of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 19: How Not to Join the 66% Who Fail at ABM; Personal ABM Founder on What it Takes to Succeed

Welcome to episode nineteen of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 18: Making Bank on the Supply Chain: News and Data Power Growth at FreightWaves

Welcome to episode eighteen of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 17: The Dark Funnel and Moving Away from the Fakery of the MQL with Latané Conant CMO at 6Sense

Welcome to episode seventeen of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 16: Get SaaS KPIs in Order so Marketing can Lead to Higher Revenues with Kazoo HR CMO Casey Carey

Welcome to episode sizteen of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 15: Mind the Gap(s) - Affiliate / Influencer Marketing SaaS Refersion Bootstraps to Liquidity Event

Welcome to episode fifteen of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 14: Healthy Decisions Help Services Firm Grow Through Planned Transition to SaaS - Optimove CMO Tells All

Welcome to episode fifteen of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 13: Harnessing the Power of Community and Pivot from Services to SaaS with Terry Sydoryk of Chaordix

Welcome to episode 13 of the SaaS Backwards podcast. This episode is a great thought starter for product and brand managers who are looking for ideas on how to engage more deeply with end users. I also made a call for social media strategists to...

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