Coming from sales positions where she’s carried quotas, Brandee Sanders knows what having skin in the game for marketers looks like.
Coming from sales positions where she’s carried quotas, Brandee Sanders knows what having skin in the game for marketers looks like.
Strategic initiatives often get de-railed when CEOs delegate them instead of taking ownership. This lack of clarity can lead to confusion and lack of focus throughout the organization.
With a focus on selling to the enterprise, pclub.io takes a different approach to training salespeople that emphasizes CFO inclusion early.
It seemed like marketing tech had solved the marketing attribution problem (for a minute) until the buyer went and changed their behavior. Now what?
Seemingly not too long ago, searches for new products and services overwhelmingly started at Google. And it made sense to optimize for keywords, so you’d appear organically on page one.
At first glance, tracking engagement data may sound like another vanity metric—until it shows an uptick in meaningful sales conversations.
