SaaS Backwards

Podcast

We interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. These deep conversations focus on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today.Moderated by Ken Lempit, Austin Lawrence Group's president and chief business builder. Ken has more than 30 years of experience helping software companies to grow and their founders to achieve their visions.

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Feb 7, 2025

SaaS Backwards Episode 153 - The End of the Gumball Machine: Why B2B Marketing Needs a New Playbook

Guest: Jon Miller, Co-Founder & CEO of a Stealth AI Startup

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Jason Myers
Jan 31, 2025

SaaS Backwards Episode 152 - The Critical Shift: Adapting Your Marketing to Align with Modern Buyer Behavior

Guest: Kerry Cunningham, Research & Thought Leadership at 6sense

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Jason Myers
Jan 24, 2025

SaaS Backwards Episode 151 - How Quiz Marketing Unlocks Revenue Opportunities

Guest: Maxwell Nee, CRO at ScoreApp

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Jason Myers
Jan 17, 2025

SaaS Backwards Episode 150 - De-Risking Paid Social Campaigns: A New Approach with Ken Lempit

Guest: Ken Lempit, President & Chief Business Builder at Austin Lawrence Group

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Jason Myers
Jan 10, 2025

SaaS Backwards Episode 149 - The Buyer Has Changed—Why Haven’t You? How Splashmetrics Delivers the Experience Buyers Actually Want

Guest: Steve Brothers, CEO of Splashmetrics

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Jason Myers
Jan 3, 2025

SaaS Backwards Episode 148 - From Pain Points to Purchase: Understanding Customer Motivation

Guest: Beth McHugh, Fractional Product Leader

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Jason Myers
Dec 20, 2024

SaaS Backwards Episode 147 - How to Discover What Really Drives Customer Decisions

Guest: Bob Moesta, Author of “Demand-Side Sales 101” 

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Jason Myers
Dec 13, 2024

SaaS Backwards Episode 146 - Why Your Demos May be Costing You Deals

Guest: Peter Cohan, Author of “Great Demo!” 

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Jason Myers
Dec 6, 2024

SaaS Backwards Episode 145 - The Death of the MQL: A New Playbook for SaaS CROs

Guest: Randy Likas, Head of North America Go-to-Market at Nektar

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Rachel Krate
Nov 27, 2024

SaaS Backwards Episode 144 - Why Your GTM Strategy Breaks Without Alignment

Guest: Isabelle Papoulias, Fractional GTM & Business Operations Executive

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Jason Myers
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