SaaS Backwards

Podcast

We interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. These deep conversations focus on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today.Moderated by Ken Lempit, Austin Lawrence Group's president and chief business builder. Ken has more than 30 years of experience helping software companies to grow and their founders to achieve their visions.

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Feb 27, 2026

SaaS Backwards Episode 189 - SaaS in the AI Agent Era: Org Chart For Your Agents

How AI Agents Are Transforming B2B SaaS Go-to-Market and Operating Leverage

Guest: David Gabriel, VP of Marketing at Rhumbix

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Rachel Krate
Feb 20, 2026

SaaS Backwards Episode 188 - SaaS in the Age of AI: Augment, Bolt On, or Become Obsolete

AI-Native vs AI-Augmented SaaS: How to Future-Proof Your Product, Pricing, and Go-To-Market Strategy

Guest: Ken Lempit, President & Chief Strategist at Austin Lawrence Group

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Rachel Krate
Jan 30, 2026

SaaS Backwards Episode 186 - What SaaS Leaders Get Wrong About AI

Guest: Lara Shackelford, SVP of Growth Marketing, MarTech & CRM at iCapital

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Rachel Krate
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