Guest: KG Charles-Harris, Founder & CEO of Quarrio
The SaaS AI trap is assuming speed creates value when, in reality, better decisions come from accurate and auditable answers.
In this episode of SaaS Backwards, Ken Lempit sits down with KG Charles-Harris, founder and CEO of Quarrio, to unpack one of the biggest blind spots in enterprise AI: the difference between getting answers quickly and getting answers you can actually trust. As more SaaS companies adopt AI-powered tools, KG makes the case that probabilistic systems may be useful for brainstorming and research, but they introduce risk when used for real business decisions.
The conversation centers on Quarrio’s concept of decision-grade intelligence. KG explains why enterprises need deterministic systems that can generate accurate, auditable outputs from structured data, especially when those outputs drive workflows, payments, sales execution, or operational decisions. For companies trying to reduce friction and move faster, the goal is not more dashboards or more reports. It is shortening the time from data to information, from decision to action, and ultimately from action to results.
Ken and KG also discuss Quarrio’s founding story, including the extensive customer research behind the product, the challenge of building deep enterprise technology before going to market, and why trust matters so much in early enterprise sales. They close on a compelling question for SaaS leaders: if one company can get reliable answers in seconds while another waits weeks for an ad hoc report, which one will make better decisions and win faster?
Key takeaways:
- Fast AI outputs are not the same as decision-grade intelligence
- Enterprise decision-making requires accuracy, auditability, and security
- Users want direct answers, not more dashboards or tools to learn
- Quarrio is focused on compressing the cycle from data to decision to action
- Early enterprise go-to-market depends heavily on trust and warm introductions
- Sales is a strong initial use case because faster decisions create immediate business value
Prefer to watch? Check out this episode's video here.
Other resources to check out:
Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.
The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.
And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting
