May 1, 2026
SaaS Backwards Episode 197 - The SaaS Retention Problem Starts Before the Customer Signs
Guest: Jason Roberts, Fractional Client Operations Executive at Scale CxO
Guest: Jason Roberts, Fractional Client Operations Executive at Scale CxO
Guest: Dillon Okner, Founding Partner of The Oak Group / SiteRise
Guest: Lara Shackelford, SVP of Growth Marketing, MarTech & CRM at iCapital
Guest: Prasanth Chilukuri, Co-Founder & Managing Partner at Soul Street Ventures