Sharing experience, insights and best practices for building SaaS businesses. Clients rely on us to realize the future visions of their organizations. Posts here are based on real-world outcomes and lessons learned from putting marketing to work – marketing that grows software companies like yours.  Let’s build something bigger, together.

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SaaS Backwards Episode 75: Preparing for the war of founding a SaaS with Guy Benjamin, CEO and co-founder of Healthee

Welcome to episode seventy-five of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

You can listen to the full episode directly below via Spotify, or visit SaaS Backwards on Buzzsprout or wherever you listen to podcasts.


Does anyone really understand their health benefits? 

Most of us have experienced going to HR with a benefits question, only to be redirected to a call center just to sit on hold and maybe get answers.

Guy Benjamin, CEO and co-founder of Healthee, developed a way to simplify this age-old problem with a platform that lets employees easily navigate their health and wellness benefits, and even helps choose the best plan for them.

In just two years, Healthee has managed to raise $26 million dollars. But it hasn’t been simple or easy. Benjamin declares that starting Healthee has been his toughest challenge yet - even more challenging his prior experience as an Israeli fighter pilot. 

He shares his experience as a founder, and other key takeaways including:

  • The perks of outsourcing the R&D team from Israel (and spoiler, they are not all financial)
  • How AI boosts customer experience and gives key insights to employers
  • Hiring the right experts to fill in your knowledge gaps
  • Finding the champion in the organization you’re selling to - in this case it’s HR

Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publish a yearly report about how B2B buyer behavior is changing.

The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.

And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting

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