SaaS Backwards

Podcast

We interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. These deep conversations focus on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today.Moderated by Ken Lempit, Austin Lawrence Group's president and chief business builder. Ken has more than 30 years of experience helping software companies to grow and their founders to achieve their visions.

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Mar 28, 2025

SaaS Backwards Episode 159 - Why Full-Cycle Reps Are Beating Your SDRs

Guest: Guy Rubin, Founder & CEO at Ebsta

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Rachel Krate
Mar 14, 2025

SaaS Backwards Episode 158 - 97% of SaaS Churn at First Opportunity is Decided in the First 90 Days—Onboarding Is the Key

Guest: Srikrishnan Ganesan, Co-Founder & CEO of Rocketlane

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Rachel Krate
Mar 7, 2025

SaaS Backwards Episode 157 - AI is Reshaping B2B Marketing—Are You Ready?

Guest: Christina Richards, Fractional CMO & Author of Rise of the AI-Powered CMO

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Rachel Krate
Feb 28, 2025

SaaS Backwards Episode 156 - Why Traditional Sales Prospecting is Broken (And What to Do Instead)

Guest: Zach Wright, Co-Founder & CRO of Syft AI

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Rachel Krate
Feb 21, 2025

SaaS Backwards Episode 155 - You’re Probably Doing Discovery Wrong—And It’s Costing You Deals

Guest: Peter Cohan, Author of Doing Discovery

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Jason Myers
Feb 14, 2025

SaaS Backwards Episode 154 - Why Some SaaS Companies Are Turning to Billboards for Measurable Growth

Guest: Ty Tinker, Head of Analytics at AdQuick

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Jason Myers
Feb 7, 2025

SaaS Backwards Episode 153 - The End of the Gumball Machine: Why B2B Marketing Needs a New Playbook

Guest: Jon Miller, Co-Founder & CEO of a Stealth AI Startup

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Jason Myers
Jan 31, 2025

SaaS Backwards Episode 152 - The Critical Shift: Adapting Your Marketing to Align with Modern Buyer Behavior

Guest: Kerry Cunningham, Research & Thought Leadership at 6sense

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Jason Myers
Jan 24, 2025

SaaS Backwards Episode 151 - How Quiz Marketing Unlocks Revenue Opportunities

Guest: Maxwell Nee, CRO at ScoreApp

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Jason Myers
Jan 17, 2025

SaaS Backwards Episode 150 - De-Risking Paid Social Campaigns: A New Approach with Ken Lempit

Guest: Ken Lempit, President & Chief Business Builder at Austin Lawrence Group

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Jason Myers
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