SaaS Backwards

Podcast

We interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. These deep conversations focus on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today.Moderated by Ken Lempit, Austin Lawrence Group's president and chief business builder. Ken has more than 30 years of experience helping software companies to grow and their founders to achieve their visions.

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SaaS Backwards Episode 162 - What Most SaaS Teams Get Wrong About Growth

Guest: Sjoerd Handgraaf, Chief Marketing Officer at Sharetribe

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SaaS Backwards Episode 161 - Is User-Based Pricing Dead? How AI Is Reshaping SaaS Monetization

Guest: James D. Wilton, Founder & Managing Partner of Monevate

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SaaS Backwards Episode 160 - AI Is Rewriting the SaaS Playbook—Are You Ready?

Guests: Ken Lempit, James Ollerenshaw, & Rob Curtis

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SaaS Backwards Episode 159 - Why Full-Cycle Reps Are Beating Your SDRs

Guest: Guy Rubin, Founder & CEO at Ebsta

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SaaS Backwards Episode 158 - 97% of SaaS Churn at First Opportunity is Decided in the First 90 Days—Onboarding Is the Key

Guest: Srikrishnan Ganesan, Co-Founder & CEO of Rocketlane

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SaaS Backwards Episode 157 - AI is Reshaping B2B Marketing—Are You Ready?

Guest: Christina Richards, Fractional CMO & Author of Rise of the AI-Powered CMO

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SaaS Backwards Episode 156 - Why Traditional Sales Prospecting is Broken (And What to Do Instead)

Guest: Zach Wright, Co-Founder & CRO of Syft AI

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SaaS Backwards Episode 155 - You’re Probably Doing Discovery Wrong—And It’s Costing You Deals

Guest: Peter Cohan, Author of Doing Discovery

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SaaS Backwards Episode 154 - Why Some SaaS Companies Are Turning to Billboards for Measurable Growth

Guest: Ty Tinker, Head of Analytics at AdQuick

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SaaS Backwards Episode 153 - The End of the Gumball Machine: Why B2B Marketing Needs a New Playbook

Guest: Jon Miller, Co-Founder & CEO of a Stealth AI Startup

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