SaaS Backwards

Podcast

We interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. These deep conversations focus on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today.Moderated by Ken Lempit, Austin Lawrence Group's president and chief business builder. Ken has more than 30 years of experience helping software companies to grow and their founders to achieve their visions.

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Jul 11, 2025

SaaS Backwards Episode 172 - Why “Founder-Market Fit” Should Guide Your AI Go-to-Market Strategy

Guest: Sammy Greenwall, Founder of Henry.ai

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Jason Myers
Jul 4, 2025

SaaS Backwards Episode 171 - Why the SaaS Journey Doesn’t End at Checkout

Guests: Ken Rapp (Co-Founder & CEO) and Emily Lagasse (VP of Marketing) of Bluestream

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Rachel Krate
Jun 27, 2025

SaaS Backwards Episode 170 - Why the Future of Work Belongs to Multi-Discipline Scalers + How AI Will Reshape the Org Chart

Guest: Casey Woo, Founder of Operators Guild & FOG Ventures

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Jason Myers
Jun 13, 2025

SaaS Backwards Episode 169 - Reviving Inbound: Why Your SaaS GTM Needs a Buyer-Centric Reboot

Guest: Google’s NotebookLM

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Rachel Krate
May 30, 2025

SaaS Backwards Episode 168 - How Gen AI Is Rewiring B2B SaaS Feedback

Guest: Eli Portnoy, Founder & CEO at BackEngine

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Rachel Krate
May 23, 2025

SaaS Backwards Episode 167 - How AI Is Changing the B2B SaaS Search and Buyer Journey

Guest: Ayse Guvencer, Fractional SaaS CMO & GTM Executive

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Rachel Krate
May 16, 2025

SaaS Backwards Episode 166 - Rethinking SaaS Go-to-Market in the Age of AI

Guest: Jim Curry, CoFounder at BuildGroup

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Rachel Krate
May 9, 2025

SaaS Backwards Episode 165 - Why Most SaaS Ads Fail (and What to Do Instead)

Guest: Ken Lempit, President & Chief Business Builder at Austin Lawrence Group

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Kenneth Lempit
May 2, 2025

SaaS Backwards Episode 164 - Voice, AI & the Future of SaaS: Productivity, Innovation, and Risk

Guests: Ken Lempit, James Ollerenshaw, and Rob Curtis

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Rachel Krate
Apr 25, 2025

SaaS Backwards Episode 163 - Is Your SaaS Ready for the Agentic AI Era?

Guests: Ken Lempit, James Ollerenshaw, and Rob Curtis

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Rachel Krate
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