SaaS Backwards


We interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. These deep conversations focus on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today.Moderated by Ken Lempit, Austin Lawrence Group's president and chief business builder. Ken has more than 30 years of experience helping software companies to grow and their founders to achieve their visions.

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SaaS Backwards Episode 119 - Why CROs are struggling and what they can do about it – with Guy Mounier, Co-Founder and CEO of Aptivio

With a startling low average tenure of 18 months, today’s Chief Revenue Officer (CRO) is struggling. 

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SaaS Backwards Episode 118 - What if creating a video was as easy as writing an email? With Jeremy Toeman, Founder of Aug X Labs

We all know video is important to grow exposure, but creating enough is still challenging. The tools are complex, production is expensive, and it can be overwhelming just to come up with ideas.

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SaaS Backwards Episode 117 - How to convert 30% more web traffic in 90 days - with Sahil Patel, CEO of Spiralyze

If you went to the doctor for a sore throat and she said, “Last time I had one, this is what helped me get better” versus “I looked at the clinical trial evidence for 5000 people with your symptoms in your age range, geographics, and background,”...

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SaaS Backwards Episode 116 - The Role of Feedback in Product Management Success - with Satya Ganni, CEO of Beamer & Userflow

Feedback is not just a tool for improving products, but a strategic asset that can drive growth, innovation, and competitive advantage.

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SaaS Backwards Episode 115 - Data, Churn, and Increasing Productivity - with Jason Radisson, CEO & founder of Movo

In this episode, we delved into the transformative power of algorithms in business with Jason Radisson, CEO & founder of Movo, a platform that provides real-time scheduling flexibility and improved workforce management for large companies with...

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SaaS Backwards Episode 114 - Beyond “Drift but Cheaper”: Inside Alan Zhao’s Strategic Pivot to Category Creation for Warmly

SaaS Backwards guest Alan Zhao, head of marketing and co-founder of Warmly, dives into his experience with creating a category, and how it took four pivots to get there.

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SaaS Backwards Episode 113 - The Art of Enterprise Sales – with Brian Burns, host of the Brutal Truth about Sales Podcast

The key differences in selling to enterprise clients and the importance of understanding how companies buy.

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SaaS Backwards Episode 112 - Stumbling onto product market fit by accident – with Morten Poulsen, CEO of Plytix

How Plytix discovered its market out of the necessity for a single source of truth for SMB product information

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SaaS Backwards Episode 111 - How cultivating connections in a hybrid world positively affects collaboration and retention - with Jonathan Fields, CEO & Co-founder of Assembly

Having moved from a miserable culture in investment banking to an incredibly positive one at tech startup ZipRecruiter, Jonathan Fields learned early in his career the profound impact culture has on an organization.

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SaaS Backwards Episode 110 - The Dangerous 8 mistakes SaaS companies make in their messaging

Given the high number of SaaS websites we review, chances are that you are making one or more of these mistakes and leaving revenue on the table.

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