Sharing experience, insights and best practices for building SaaS businesses. Clients rely on us to realize the future visions of their organizations. Posts here are based on real-world outcomes and lessons learned from putting marketing to work – marketing that grows software companies like yours.  Let’s build something bigger, together.

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SaaS Backwards Episode 101 - A dedicated finance team in your pocket for a flat monthly fee - with Swapnil Shinde, CEO of Zeni

As a CEO, you probably don’t care much about how your accounting and bookkeeping is done.


But you do want insights you can drive once your month is closed out. Burn rate and cash flow come to mind.

At the Ascent conference in New York, we caught up with Swapnil Shinde, CEO of Zeni, a SaaS that claims to have the world’s first finance operations platform for startups that includes intelligent bookkeeping, accounting, and CFO services.

Key Takeaways:

  • When it comes to defining ICP, the sharper the knife, the faster it cuts
  • Finding the right accounting software mix for startups
  • The state of AI technology being used to drive accounting insights faster

Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.

The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.

And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.

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