Guests: Ken Lempit, James Ollerenshaw, & Rob Curtis
AI is transforming SaaS—but not in the way most leaders think.
Forget the headlines claiming "SaaS is dead." The real shift isn't just in tools—it's in how fast software is built, marketed, and bought.
In this episode, Rob Curtis (VC-backed founder), Ken Lempit (SaaS GTM strategist), and James Ollerenshaw (AI advisor) break down what AI means for the future of SaaS—and why B2B CROs and CMOs need to rethink their strategy now or risk falling behind.
From the death of mid-market software to the rise of agentic AI, they map out how SaaS leaders can adapt, differentiate, and thrive in this new reality.
Key Takeaways:
- Agentic AI is here: Build for agents, not just users.
- The middle is collapsing: Niche depth and data win.
- Ideas now beat execution: Speed favors bold builders.
- Risk fuels innovation: GTM teams lead AI adoption.
- Data is your moat: Structured models drive defensibility.
Ken, Rob, and James offer B2B SaaS leaders a high-level yet practical view of what’s next—and what it’ll take to win in an AI-native world. If you’re a CRO or CMO thinking about survival and scale in 2025, this episode is your blueprint.
Plus, don’t miss:
👉 Rob Curtis’s AI Venture Studio – StandUp Hiro, where he’s building AI-native tools at lightning speed
👉 Rob’s Substack – Future Work, where he shares front-line insights on building in the agentic age
👉 This Crunchbase article on why VCs are betting on Human x AI teams over foundational models
Other resources to check out:
Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.
The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.
And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting
