Guest: Steve Brothers, CEO of Splashmetrics
Guest: Beth McHugh, Fractional Product Leader
Guest: Warren Zenna, Founder of The CRO Collective
We often emphasize the importance of understanding what’s being talked about in sales conversations to shape content strategy and tell unique, compelling stories.
The ability to leverage data and prioritize sales and marketing efforts is essential to the success of enterprises with broad addressable markets.
Consolidating sales and marketing into the office of the CRO might be a controversial topic, but it can be healthy for demand and sales functions to become enmeshed.
With all the current tools and technology available to salespeople, many have naturally slipped into a less personal approach than what used to be the norm. As a result, their calls and emails are ignored, and they struggle to get quality leads.
