Welcome to episode fifty-seven of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

You can listen to the full episode directly below via Spotify, or visit SaaS Backwards on Buzzsprout or wherever you listen to podcasts.

While working for a large manufacturer in the film and broadcast industry and visiting over 200 Film and TV studios, David Kaszycki spotted a big problem.

Engineers had to stay up to date with updates, critical security patches, general maintenance and accessing manuals and documents for over 10,000 different pieces of technology.

With his partner, Kaszycki started Beam Dynamics to build a common interface platform that would bring all of it together. Engineers can upload or connect their inventory list and access the data on thousands of manufacturers.

Now with incredible potential to expand in multiple industries such as stadiums and arenas, hospitals and houses of worship, Kaszycki has opted for the profitability path instead of pressured expansion from VCs.

Key Takeaways from this episode:

• The unforeseen advantages of building a startup in a smaller city.
• The difficulties of defining a new category where there isn’t a competitive offering.
• The importance of building a strong team and keeping everyone aligned.
• Working with large system integrators and resellers as partner channels.

Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publish a yearly report about how B2B buyer behavior is changing.

The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.

And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.