Listen, assess, plan, execute, iterate. This week’s podcast guest Janet Jaiswal outlines these as the essential steps in developing and implementing successful marketing strategies in the SaaS industry.
In this episode of SaaS Backwards, she discusses her expertise in scaling companies through effective go-to-market strategies and the importance of process, technology, and skill sets at different stages of a company's growth.
In our conversation, Janet provides insights into the relationship between SEO and content marketing, the importance of identifying and refining the Ideal Customer Profile, and the critical role of product marketing in driving alignment between marketing and product management.
Overall, this episode provides a comprehensive look at the strategies and tactics that SaaS marketing leaders can use to drive growth and enhance profitability for their organizations.
Key takeaways from this episode:
- The changing landscape of search engine algorithms and the importance of prioritizing content that conveys value quickly
- The challenges and opportunities of ICP expansion and insights into the process
- Why product marketing is crucial when scaling a SaaS company
More Resources from Janet Jaiswal:
- Masterclass on Product Marketing: A deep-dive into Product Marketing for B2B SaaS scale-ups
- Defining your ICP: Discover the optimal approach to identifying your true target market
Other resources to check out:
Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.
The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.
And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting
