Welcome to episode eighty-eight of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

You can listen to the full episode directly below via Spotify, or visit SaaS Backwards on Buzzsprout or wherever you listen to podcasts.

As a Chiropractor, Brian Capra never intended to become a software developer—but it seems like something bigger was a play.

Because the healthcare system, particularly insurance companies, have historically been biased against chiropractic care, chiropractors must be more entrepreneurial. They must understand marketing, building relationships, sales, and managing a business to succeed.

And they often don’t understand the game that big insurance plays when it comes to delaying or denying payments.

Those frustrations led Capra to form a partnership with some individuals who had a technology solution for medical billing to create Genesis Chiropractic Software to provide chiropractors with a more efficient and effective way to manage their practices.

Key Takeaways:

• How streamlining processes and prioritizing training to enhance the customer experience will lead to more referrals.
• The importance of tracking key performance indicators (KPIs) like churn rate, growth rate, and customer satisfaction.
• Why you should be open-minded and aware of opportunities that come your way

Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publish a yearly report about how B2B buyer behavior is changing.

The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.

And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting