Sharing experience, insights and best practices for building SaaS businesses. Clients rely on us to realize the future visions of their organizations. Posts here are based on real-world outcomes and lessons learned from putting marketing to work – marketing that grows software companies like yours.  Let’s build something bigger, together.

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SaaS Backwards Episode 122 - From SaaS Startup to Restaurant Revolution - with Dave Dittenber, CEO & Co-Founder of BYOD

Building a strong foundation is essential for long-term business success, especially when faced with unexpected challenges. 

We spoke with Dave Dittenber, Co-Founder and CEO of BYOD, who faced the ultimate challenge with the unexpected passing of his Co-Founder, Frank Luijckx. He recounts the loss and emphasizes how Frank’s forward-thinking and meticulous planning had a lasting positive impact on the business’s trajectory and contributed to its continued success.

In this episode, Dave shares his remarkable journey from starting as a dishwasher at age 12 to becoming the CEO of a cutting-edge AI company that powers Mabel, the first virtual restaurant assistant. 

He also provides personal insights into the challenges and strategies of funding a tech startup, stressing the importance of prudent financial planning and maintaining investor confidence through transparency and strategic growth.

Key takeaways from this episode:

  • How active participation in industry associations offers key insights, connections, and mentorship for software entrepreneurs
  • How transparency with investors helps build trust and drive business growth
  • The importance of thorough documentation, recovery plans, and strategic playbooks

Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.

The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.

And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.

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