Sharing experience, insights and best practices for building SaaS businesses. Clients rely on us to realize the future visions of their organizations. Posts here are based on real-world outcomes and lessons learned from putting marketing to work – marketing that grows software companies like yours.  Let’s build something bigger, together.

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SaaS Backwards Episode 127 - Navigating the Challenges of User Acquisition in SaaS - with Mo Hallaba, CEO of Datawisp

SaaS entrepreneurs must be adaptable and willing to pivot based on feedback and market needs.

In this episode of the SaaS Backwards Podcast, we spoke with Mo Hallaba, the CEO of Datawisp, a company that simplifies data analysis for business users. Mo discusses the challenges he faced in user acquisition for his gaming platform and how a networking group he started for the gaming industry led him to meet his current co-founders. 

Mo shares his unconventional journey from finance to entrepreneurship and discusses the unique challenges and rewards of starting a SaaS business. 

Overall, this episode provides valuable insights into the entrepreneurial journey, the importance of adaptability, and the strategies for building and growing a successful SaaS company. 

Key takeaways from this episode:
  • Why starting a networking group can be a valuable strategy for driving opportunities and connections in the SaaS industry
  • How being open to pivoting and making adjustments based on market feedback can lead to finding product-market fit
  • How conducting demos as data consultations can lead to more targeted and efficient sales processes

Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.

The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.

And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting

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