SaaS Backwards

Podcast

We interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. These deep conversations focus on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today.Moderated by Ken Lempit, Austin Lawrence Group's president and chief business builder. Ken has more than 30 years of experience helping software companies to grow and their founders to achieve their visions.

Filter by Category

SaaS Backwards Episode 82: Repositioning to differentiate - with Shannon Curran, VP Marketing at MadKudu

Welcome to episode eighty-two of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

You can listen to...

Continue Reading

SaaS Backwards Episode 81: Building Pipeline Efficiency with SalesIntel CEO Manoj Ramnani

Welcome to episode eighty-one of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

You can listen to...

Continue Reading

SaaS Backwards Episode 80: 82i’s CEO Jason Shapiro talks about being a “Cofounder for Hire”

Welcome to episode eighty of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

You can listen to the...

Continue Reading

SaaS Backwards Episode 79: Driving Success with an Educational Content Strategy – with Alex George, Head of Marketing with Hint Health

Welcome to episode seventy-nine of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

You can listen to...

Continue Reading

SaaS Backwards Episode 78: Today’s SaaS must “prove it or lose it” – with TrustRadius’ VP of Marketing Allyson Havener

Welcome to episode seventy-eight of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

You can listen to...

Continue Reading

SaaS Backwards Episode 77: What VCs are looking for today—with Sanjit Singh Dang, U First Capital

Welcome to episode seventy-seven of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

You can listen to...

Continue Reading

SaaS Backwards Episode 76: Education in their marketing DNA – with Olga Noha CMO of SplitMetrics

Welcome to episode seventy-six of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

You can listen to...

Continue Reading

SaaS Backwards Episode 75: Preparing for the war of founding a SaaS with Guy Benjamin, CEO and co-founder of Healthee

Welcome to episode seventy-five of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

You can listen to...

Continue Reading

SaaS Backwards Episode 74: Inside the PLG motion and out, with Freshworks CMO Stacey Epstein

Welcome to episode seventy-four of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

You can listen to...

Continue Reading

SaaS Backwards Episode 73: Nailing product-market fit, adaptability, and brand building, with Aviso CMO Amit Pande

Welcome to episode seventy-three of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

You can listen to...

Continue Reading

Write a Comment

New Call-to-action