Sharing experience, insights and best practices for building SaaS businesses. Clients rely on us to realize the future visions of their organizations. Posts here are based on real-world outcomes and lessons learned from putting marketing to work – marketing that grows software companies like yours.  Let’s build something bigger, together.

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SaaS Backwards Episode 104 - Strategies for Maximizing Value in SaaS Exits– with Marty Magida, Managing Director of Berkery Noyes & Co.

Because of the challenges in the current financing environment and the cautious approach of strategic buyers and private equity firms for SaaS companies, we invited Marty Magida on to discuss practical strategies to enhance company value and navigate the complexities of the M&A market.


Magida is the managing director of Berkery Noyes & Co an independent investment bank providing mergers and acquisitions (M&A) advisory to middle-market leaders in the global information, software, services, and technology industries.

Marty advises listeners to stay informed about industry trends, cultivate relationships with potential buyers, and pay attention to the metrics that drive acquisitions.

It’s a must listen for all SaaS leaders that plan to raise funding, exit the business or participate in a merger or acquisition.

Key Takeaways from this episode:

  • Manage risk profile by reducing concentration and striving to be asset light.
  • Improve consistency of results by focusing on recurring revenue and making it costly for customers to switch.
  • Maximize value by building a strong management team, ensuring reliable financial reporting, and cultivating relationships with potential buyers.

Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.

The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.

And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.

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