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SaaS Backwards Episode 91 - The Value of in-person Events for SaaS Leaders Post Covid – with Fred Rockwell, Founder of the Ascent Conference

Welcome to episode ninety-one of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

You can listen to the full episode directly below via Spotify, or visit SaaS Backwards on Buzzsprout or wherever you listen to podcasts.


In this episode, we talked to Fred Rockwell, owner of the upcoming Ascent Conference in New York (Oct. 30) about the advantages of attending events in-person, how they’ve changed in a post-covid world, and why he structures his events to create more bottom of the funnel opportunities through private invites.

The SaaS Backwards Podcast is also excited to be the official podcast sponsor of the Ascent Conference and will be recording episodes at the show.

Key takeaways from this episode:

  • The importance of building connections in-person as opposed to only online.
  • The challenges of bootstrapping a business and how to be resilient
  • How to remain relevant, even when the market changes rapidly.


Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publish a yearly report about how B2B buyer behavior is changing.

The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.

And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting

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