SaaS Backwards


We interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. These deep conversations focus on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today.Moderated by Ken Lempit, Austin Lawrence Group's president and chief business builder. Ken has more than 30 years of experience helping software companies to grow and their founders to achieve their visions.

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SaaS Backwards Episode 131 - Scaling SaaS Companies: SEO Strategies, ICP Expansion, & Product Marketing - with Janet Jaiswal, Global VP of Marketing at Blueshift

Listen, assess, plan, execute, iterate. This week’s podcast guest Janet Jaiswal outlines these as the essential steps in developing and implementing successful marketing strategies in the SaaS industry.

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SaaS Backwards Episode 130 - Building and Leveraging Communities for SaaS B2B Success - with Kathleen Booth, SVP of Marketing and Growth at Pavilion

A community can be a "cheat code" for rapid learning and career advancement, and this week’s guest knows that better than most.

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SaaS Backwards Episode 129 - Scaling SaaS: Shifting from PLG to Enterprise - with Juan Jaysingh, CEO of Zingtree

The transition from product-led growth (PLG) to an enterprise sales motion is a strategic shift that many SaaS companies are making in order to accelerate growth and enhance profitability. 

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SaaS Backwards Episode 128 - From PLG to Enterprise: Strategic Shifts in SaaS Marketing - with Karen Budell, CMO at Totango + Catalyst

Transitioning from a Product-Led Growth (PLG) motion to an enterprise sales motion requires strategic alignment and effective change management within a SaaS Marketing team.

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SaaS Backwards Episode 127 - Navigating the Challenges of User Acquisition in SaaS - with Mo Hallaba, CEO of Datawisp

SaaS entrepreneurs must be adaptable and willing to pivot based on feedback and market needs.

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SaaS Backwards Episode 126 - Driving SaaS Growth with Audience Research - with Rand Fishkin, Co-Founder & CEO of SparkToro

With the growing frustration among marketers with traditional pay-per-click and social media advertising, what can a SaaS CMO do to get their message in front of the right people at the right time?

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SaaS Backwards Episode 125 - Harnessing the Power of Network Effects in SaaS Growth - with Doug Heckmann, Chief Solutions Officer at Surefront

Utilizing the network effect by onboarding partners of customers simultaneously can lead to organic growth and increased platform adoption in SaaS companies. 

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SaaS Backwards Episode 124 - From Content Overload to Quality: The Future of SaaS Thought Leadership

The role of thought leadership is changing in content marketing, especially for SaaS companies. 

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SaaS Backwards Episode 123 - Mastering SaaS Growth: Insights from a Fractional CMO - With Amy Osmond Cook, Co-Founder & CMO at Fullcast

In SaaS companies, there’s a need for sales and marketing teams to work together closely toward common goals and understand each other’s perspectives.

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SaaS Backwards Episode 122 - From SaaS Startup to Restaurant Revolution - with Dave Dittenber, CEO & Co-Founder of BYOD

Building a strong foundation is essential for long-term business success, especially when faced with unexpected challenges. 

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