Podcast

Guest: Steve Brothers, CEO of Splashmetrics

Guest: Beth McHugh, Fractional Product Leader

Guest: Bob Moesta, Author of “Demand-Side Sales 101” 

Guest: Peter Cohan, Author of “Great Demo!” 

Guest: Randy Likas, Head of North America Go-to-Market at Nektar

Guest: Isabelle Papoulias, Fractional GTM & Business Operations Executive

Guest: Warren Zenna, Founder of The CRO Collective

Pricing and packaging can either bog down your go-to-market engine or fuel it to peak performance.

Gifting can be a powerful outbound strategy that captures attention far more effectively than an email. 

Building meaningful connections with individuals using different channels can be more effective than running an ABM program that only provides a shallow understanding of what’s happening within an account.