SaaS Backwards

Podcast

We interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. These deep conversations focus on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today.Moderated by Ken Lempit, Austin Lawrence Group's president and chief business builder. Ken has more than 30 years of experience helping software companies to grow and their founders to achieve their visions.

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SaaS Backwards Episode 94 - Solving the Attribution Challenge--Christopher P. Willis shares his Global Active Awareness Scoring Methodology

At first glance, tracking engagement data may sound like another vanity metric—until it shows an uptick in meaningful sales conversations.

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SaaS Backwards Episode 93 - Can you find gold in the data you're already collecting? - with Dan Miles, COO of TVEyes

Even in a very healthy business, you must keep looking for innovation.

That’s the gist of this episode’s message with Dan Miles, Chief Operating Officer of TVEyes.

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SaaS Backwards Episode 92 - Personalization at scale—can we finally get rid of the templates? With David Howard, VP Marketing at BuzzBoard

Welcome to episode ninety-two of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 91 - The Value of in-person Events for SaaS Leaders Post Covid – with Fred Rockwell, Founder of the Ascent Conference

Welcome to episode ninety-one of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 90: Why most SaaS companies get positioning wrong – with Anthony Pierri

Welcome to episode ninety of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 89: Why cybersecurity is a behavioral problem – with Dr. James Norrie, CyberconIQ

Welcome to episode eighty-nine of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 88: The Journey from Chiropractor to SaaS owner – with Brian Capra, Owner of Genesis Chiropractic Software

Welcome to episode eighty-eight of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 87: What B2B sales leaders need from marketing—with Benjamin Page-Fort

Welcome to episode eighty-sevenof the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 86: What’s wrong with SaaS marketing and how to fix it – with ALG’s Ken Lempit

Welcome to episode eighty-six of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 85: When you should specialize – with Corey Quinn, fractional CMO and GTM Strategist

Welcome to episode eighty-five of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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