SaaS Backwards

Podcast

We interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. These deep conversations focus on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today.Moderated by Ken Lempit, Austin Lawrence Group's president and chief business builder. Ken has more than 30 years of experience helping software companies to grow and their founders to achieve their visions.

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SaaS Backwards Episode 70: Bringing the buzz back to the sales floor (even virtually) with Colin Specter of Orum

Welcome to episode seventy of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 69: Why you must think differently to scale B2B video content with Michael Hoffman, CEO of Gather Voices

Welcome to episode sixty-nine of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 68: Key to marketing success: owning a pipeline number, with Fractional CMO Andrew Bolis

Welcome to episode sixty-eight of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 67: Unleashing B2B creativity to punch above your weight with ClickUp's Chief Creative Officer, Melissa Rosenthal

Welcome to episode sixty-seven of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 66: Finding the best route for growth—with Steve Benson, CEO of Badger Maps

Welcome to episode sixty-six of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 65: No longer screaming into the wind about AI Governance, with Susan Peich head of marketing at Monitaur AI

Welcome to episode sixty-five of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 64: Can AI solve the attribution conundrum for marketers? With Molly St. Louis, Head of Marketing at DealTale

Welcome to episode sixty-four of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 63: Tyranny of the KPIs and how to fight back - with Matt Trifiro, CEO of Vapor.io

Welcome to episode sixty-three of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 62: When staying independent isn’t viable–with Ted Hawksford, CEO of LiquidPlanner

Welcome to episode sixty-two of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 61: Breaking through the buyer-seller trust gap with customer-led growth – with SlapFive Founder & CEO Jeff Ernst

Welcome to episode sixty-one of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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