SaaS Backwards

Podcast

We interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. These deep conversations focus on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today.Moderated by Ken Lempit, Austin Lawrence Group's president and chief business builder. Ken has more than 30 years of experience helping software companies to grow and their founders to achieve their visions.

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SaaS Backwards Episode 78: Today’s SaaS must “prove it or lose it” – with TrustRadius’ VP of Marketing Allyson Havener

Welcome to episode seventy-eight of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 77: What VCs are looking for today—with Sanjit Singh Dang, U First Capital

Welcome to episode seventy-seven of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 76: Education in their marketing DNA – with Olga Noha CMO of SplitMetrics

Welcome to episode seventy-six of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 75: Preparing for the war of founding a SaaS with Guy Benjamin, CEO and co-founder of Healthee

Welcome to episode seventy-five of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 74: Inside the PLG motion and out, with Freshworks CMO Stacey Epstein

Welcome to episode seventy-four of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 73: Nailing product-market fit, adaptability, and brand building, with Aviso CMO Amit Pande

Welcome to episode seventy-three of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 72: Developing a scrappy go-to-market attitude with Insightly’s CMO Chip House

Welcome to episode seventy-two of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 71: Can AI help your team write better sales emails? With Lavender AI’s Jen Allen-Knuth and Will Aitken

Welcome to episode seventy-one of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 70: Bringing the buzz back to the sales floor (even virtually) with Colin Specter of Orum

Welcome to episode seventy of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 69: Why you must think differently to scale B2B video content with Michael Hoffman, CEO of Gather Voices

Welcome to episode sixty-nine of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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